Every review names what to fix, what to say louder, and who is about to buy again or leave.
We read all of them, so every department decides on evidence.
Been using this for two weeks. The formula is so creamy and blends like a dream. The first time, couldn't believe it was gone by noon and oxidized into an orange tone. Tho later, I paired with a primer base and now zero issues! For this price? 10/10 already placed the next order!
Every phrase carries three signals. Sentiment gives the direction, emotion gives the stakes — disappointment precedes returns, surprise spreads by word of mouth.
Been using this for two weeks. The formula is so creamy and blends like a dream. The first time, couldn't believe it was gone by noon and oxidized into an orange tone. Tho later, I paired with a primer base and now zero issues! The little bottle is gorgeous though! For this price? 10/10 already placed the next order!
A 4.6 rating is an average of everything at once.
Break it into what people actually talk about and how they feel when they do.
→ Decide what to fix first — and what marketing should say louder.
The same signal means different things to different customers.
Segment the voices that talk about your product or change what you are comparing against.
→ Stop overreacting to signals that are normal for your segment or price point.
Based on what thresholds are acceptable to you, we flag any deviation from the norm so nothing catches you by surprise.
→ Trace the cause weeks before it shows up in returns.
Each team gets its own views and alerts. A taste of the questions they stop debating: